What are you reading?
In addition to the San Jose/Silicon Valley Business Journal, various commercial real estate articles and the usual Selling/Business books, I've just finished "Made to Stick" by Dan & Chip Heath.
In "Made to Stick", Chip and Dan Heath explore why do some ideas thrive while others fade away and how do we can improve the chances of worthy ideas "sticking". Hopefully, one of the worthy ideas that I can make stick is me.
I'm also plowing (and I do mean plowing) my way through "Words That Work" by Dr. Frank Luntz. The book has some very interesting ideas, but the type is a little small for my older eyes.
Your comments are always appreciated. Thanks for reading.
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